Is Direct Mail on the Rise? According to Chris Lien, Commercial Mail Market Director and Co-Chair of Firstlogic's Postal Affairs Group, we are now seeing an apparent increase in Standard Mail in the US.
Why is the format of an address so important?
Australia Post uses advanced letter sorting technology to read the address on each envelope electronically. These machines work best when address formats are structured in a consistent manner.
The 2003 internet population is up 50 percent since 2001, and now 62 percent of Australians are maintaining an internet connection at home according to a RedSherrif (http://www.redsheriff.com/) report. Two thirds of this population are active users.